2.3X ROAS for a Premium Beauty Brand

Written By Elizabeth Cerrone

Challenge

A premium beauty eCommerce brand wanted to increase online purchases among affluent consumers. Reaching that audience efficiently meant going beyond a single channel.

Solution

banMe ran a multi-channel programmatic strategy across social extension, video, and CTV. Retargeting ran alongside to recover shoppers who browsed without buying.

Outcomes

Over six months, the campaign lifted purchases and outperformed category benchmarks on engagement.

  • 38% increase in online purchases

  • 2.3X ROAS across all channels

  • 2.8% CTR on social extension, against a 0.1% luxury beauty average

  • 93% video completion rate on CTV

  • 35% increase in add-to-cart from retargeting

Elizabeth Cerrone
Next

A First-Ever Digital Campaign Across 37 Markets